Prospective leads are the lifeline of every multilevel marketing business.
With an overflowing number of leads, success is not far from reach; without, failure is unavoidable.
For these reasons, every network marketer works his hardest just to find prospective leads. These are the people you’ll be selling your products to and just might be the next new members of your thriving downline organization.
Finding prospective leads who are more than willing to become part of your downline organization are truly hard to come by.
As a result, most networkers are a little desperate when it comes to recruiting new members into their downline organization.
While there truly is strength in numbers, you really do have to think twice before welcoming leads to your downline organization.
After all, you probably should be after good leads and not the bad ones. Confused? Here’s a quick overview contrasting these two types of leads.
“Good” Leads
MLM Leads come in all sorts of form and sizes. Good leads are basically the leads you should be looking for.
Aside from just being genuinely interested in your MLM business–something which ensures certain recruitment–these good leads are often likely to be productive and are characterized by a deeply positive attitude which you surely need in your network marketing campaign.
What is more, good leads become great assets in your MLM business. They can be relied upon to accomplish great tasks, as well as bringing in more downline members themselves. These are quality individuals you should miss the opportunity to recruit as downline members.
With these good leads, you’ll be working with people who are more than just members of your downline team. Good leads will be of great assistance as your continue your journey in the networking field.
“Bad” Leads
Bad leads may not seem that bad but really… would you want individuals who aren’t passionate about networking and are only after profit?
While earning in MLM sure is a major motivation, the prospective leads you need have to be motivated by more than just that. Sadly, some leads aren’t that ideal for your business.
Moreover, the leads we may call bad are those who do not show much enthusiasm for the business which is a tell-tale sign of poor productivity.
They become idle somewhere in the middle of their careers as networkers. As such, they consequently become liabilities for you in the long run.
Though most prospective leads bode well for your network marketing business, some may become threats and even challenges to your business.
You must then be critical of who you accept as members of your downline organization to ensure that you find capable individuals to work alongside with towards the achievement of your MLM dreams and aspirations.
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