1) Create a compelling business page
The first thing you need to do when it comes to Facebook marketing is to create a compelling business page.
You’ll need to get people to “like” or “follow” your business page.
Simple, you’ll need to get those users “like” your page. You’ll want to get the traffic rolling, right? Then you need to make your business page compelling enough to do the work for you.
Otherwise, you won’t be attracting much number of followers.
2) Post relevant and informative content
This is very important. Since Facebook users tend to be picky on the pages they “like,” they don’t tolerate irrelevant posts flooding their news feed. Posting unrelated information is an effective way to drive away people from visiting your page. Do this and you’ll see the number of your likers decreasing dramatically.
But what really constitutes relevant information?
If your blog is into health and fitness, you’ll have to stick to posting information related to that. While interesting as it may be to post about the latest happenings on the entertainment industry, it can pass for unrelated topic. Unless the topic is about celebrity health and fitness, you don’t want to test the loyalty of your fans.
3) Do not ignore your followers
What makes fans enamored to a page they “like” is constant interaction. You should not focus on promoting your blog alone. Remember that you want to establish not just credibility but also a lasting relationship with your fans. You’ll want them to continuously patronize your page and share it to their friends.
Your communication with your fans doesn’t end with your regular posts. You’ll have to attend to their needs and answer their questions every now and then.
One thing you need to know is that most fans demand response for their queries. If they ask you about something, they’ll expect their question to get answered. And that’s the problem with some pages; oftentimes, they forget that regular fan interaction is one of Facebook marketing best practices.
4) Promote your page
Promoting your page doesn’t end in Facebook. Why limit yourself to a single social networking site?
Take advantage of everything the social media has to offer.
Create accounts with other social sites, like Twitter, LinkedIn, and GooglePlus among others. You can create links through these sites that will direct leads to your page.
You can also participate in active discussions on different forums and online community. Just be sure to join a thread which topic is directly related to your business.
Indeed, there are numerous Facebook marketing best practices that you can apply to help your blog grow. You’ll just have to hone your marketing skills to entertain your audience and keep the traffic coming.
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