Who hasn’t heard about the ALS Ice Bucket Challenge recently?
It seems like everyone is doing it and posting videos of the act online, from common people like you and me to well-known celebrities.
The ALS Ice Bucket Challenge truly is one of today’s greatest trends.
The Ice Bucket Challenge, alternately called the ALS Ice Bucket Challenge, aims to promote awareness of the disease amyotrophic lateral sclerosis (ALS) while encouraging people to donate money to fund research on the disease.
The challenge is quite simple: a nominated participant chooses between dumping a bucket of ice water on his head and donating to charity. Videos of people accepting the challenge or opting to donate instead have been circulating online since July.
Sure, everyone’s all fussed out (and for good cause and reason) about the Ice Bucket Challenge but how can it help you in your internet marketing campaign? A bucket of ice water dumped on your head certainly won’t give your campaign a much-needed boost, won’t it?
Well, here’s how you just might be proven wrong.
There are times when jumping into the bandwagon doesn’t seem to be quite helpful in getting you noticed, but there are times when the only way to attract attention is to keep up with what’s in and what’s new.
The ALS Ice Bucket Challenge is without a doubt one great way to attract attention and direct traffic to your site, while promoting awareness of the disease.
Picture this: A prospective lead is browsing online looking for videos of people who have accepted the Ice Bucket Challenge and happens to come across your video. He clicks on it, watches it for a couple of minutes, probably learns about your website through in-video links and the likes, and goes straight to your website after learning of your good deed.
Now, that may sound a little far-fetched but it certainly is one of the possibilities your challenge video may bring.
This isn’t the only way you can use trends to the best of your advantage.
You can also incorporate trending hashtags in some of your posts to increase visibility and online presence, especially if you are using social networking platforms such as Facebook and Twitter. Your posts will reach more people, and these very just might visit your site and help you with your internet marketing campaign.
Internet marketing is no exact science.
There are several different ways to give your campaign a boost, and each technique is worth trying. Keeping up with trends, just like the ALS Ice Bucket Challenge, will help you get noticed.
Bring on out the bucket of ice water, improve your online presence and visibility while doing it all for a good cause!
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