New year means a fresh start for your blog.
And specifically, for your content.
This means you need to come up with even more effective techniques and strategies to spice up your content.
Need you ask “what for?”
For traffic, what else?
That said, here are some of the ways to take your content marketing efforts a notch higher.
Increase audience involvement
People love to participate and get involved. Short of letting your audience define you and your blog, you need to build a content marketing strategy that will allow your audience to be involved more than ever.
Maybe you can give your audience the power to decide what kind of topic you will discuss for a month.
You can do so by creating a poll and listening to their feedback.
Doing so will surely generate the traffic you need.
Be more visual and interactive
If your blog spent the whole 2014 publishing bland content, then it’s time to really spice it up and leave the blandness behind.
What you need to do is start publishing more visual and interactive content. The more visual and interactive, the better.
You can start with putting more pictures and incorporating infographics into your posts.
Remember that your audience are visual creatures.
Build strong relationship with your audience
A lot of bloggers make the mistake of taking their audience for granted.
Remember that without audience, your blog is nothing. And if you keep on ignoring your audience, you’ll see your traffic slowing down by numbers.
What you need to do is reach out to them and make an effort to listen to what they have to say.
Chances are, what they’re saying can provide you an effective strategy for writing content. Who better to give you advice than your target audience themselves?
Take advantage of private messaging
Who says private messaging is only exclusive for friends and individuals? Like e-mails, you can take advantage of the growing use of private messaging.
Especially because people tend to open their private messaging apps than check e-mails.
So make sure to send personalized alerts and updates to your followers. Just don’t spam their inbox or you’ll find yourself getting the boot and being unfollowed.
Now that you know how to spice up your content marketing strategies for 2015, it’s time to welcome the new year with a big bang.
Get rid of all the ineffective techniques you’ve been using for the whole year, and start embracing the new ones.
Want to learn more content marketing strategies?
