I’m sure you badly want to know the content marketing mistakes and how to avoid them.
After all, you want your content marketing efforts to go on without a hitch.
Well, here’s some tips for you:
No point of view
To position yourself as an expert in your industry, you need a point of view. Take a stance. Walking the fence is boring and, more importantly, usually doesn’t work.
No process
We see this scenario every day. Marketing campaign. Ads to be placed. Then someone asks about the blog or white paper. People scurry about. Someone runs out to get the content. Plan up front to create, repurpose, and distribute content.
Activity instead of audience
Having people share and engage with your content here and there doesn’t mean much unless you are building an audience. One of the biggest mistakes companies make is not planning, in advance, to acquire an audience through content creation and distribution.
Ignoring your audience’s questions
The basic principle of content marketing is to simply answer your customers’ questions. If you’re not doing that, you’re not doing content marketing properly.
Editing
Editing may be the most underrated piece of the content marketing process. Sometimes we as entrepreneurs don’t understand that the first draft of a piece of content is called a good start. Enter the editor. Get one or hire one.
Dismissing Distribution
Creating great content isn’t enough to get your site to the top of search results. If you’re just getting started, paid distribution is a great way to jumpstart engagement and reach.
Me,me, me content marketing
Create content that solves customers’ pain points. Stop talking about your products and services so much. If you do, make it about your customers.
Stopping
The biggest reason why content marketing fails is because it either stops or isn’t consistent. Remember, the content you deliver is like a promise to your customers. The biggest reason why the examples that we talk about on this podcast succeed is because they never stopped producing amazing and compelling content.
Not publishing enough
Not surprisingly, internet marketers that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads.
Not utilizing what you already have
According to Sirius Decisions, 60-70% of b2b content goes unused. Think of all the wasted time and energy. Instead of starting from scratch, take a look at your database of what’s already created and see what you can reuse or repurpose.
