LinkedIn is a professional networking tool you can easily use to optimize your presence and reach out to a much wider market.
You can easily capitalize on the site’s growing influence to the online world, so you can send your message across a broad audience.
Now, the question is: how can you find success in LinkedIn?
Update your profile regularly to reflect your existing status
Don’t ever neglect your LinkedIn profile page. It’s not a very smart thing to do.
You may not know it, but when your existing contacts search your name, your profile page will the first resource they will see. That’s why it’s important that you be proactive and update your profile where necessary, so as to ensure that your work portfolio and existing skill-sets are accurately represented at all times.
What’s more, people will be more engaged to check out the blog links you include in your page.
By constantly realigning your profile to suit the market, you will remain in demand and in the forefront of people’s minds.
Import your existing e-mail contacts
Do you have an older e-mail account with a large number of contacts? Well, then you can use it as an invaluable source of information that can provide the foundation for successful networking
You see, LinkedIn allows you to take advantage of it by seamlessly importing your contacts and then searching for them on the site. Now this process is automated and actually takes a matter of moments, and all the while it can boost your number of great connections considerably.
Optimize your profile for search
It goes without saying that you should optimize your profile for search. For how are people going to find you easily if you don’t?
If you do so, you’ll be able to increase your online visibility and still be able to engage other people.
To achieve this you simply need to research the keywords that relate to your industry or service, perhaps using Google’s analytical tools to drive accurate results. Then integrate these into your profile as naturally as possible, as this will help to improve your visibility on the site without using text in a repetitive manner.
Blog regularly
As LinkedIn is one of the universally accessible blogging resource, you need to make the most out of it.
By committing to create original, relevant and insightful blog posts on a regular basis, you can organically advertise your expertise while also ensuring that your profile ranks well in relation to industry specific keywords.
This need not take a huge amount of time either, especially if you focus on creating short and concise posts that hold the reader’s attention.
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