Not having clear campaign goals
One of the biggest mistakes online marketers make is not having clear and concise goals.
If you want to have a successful online marketing campaign, you need to define and establish analytics goals prior to the start of a campaign.
You also need to ensure that analytics tracking is properly set up for the said goals.
That’s why it’s also important to define your objectives and build insights from past campaigns into the planning process for your future campaigns, if any.
Not targeting the right audience
You may be creating marvelous content. But what’s the use if you’re not promoting it to the right audience at the right time?
No matter how fantastic your offer is, you would be missing a great deal of opportunity if you don’t take that step.
Take every consideration into account when you’re targeting your audience. Remember, it takes effort and investment to get your content noticed.
Writing off e-mail marketing
Mobile and social media marketing are the rave these days. But are they the be all and end all of online marketing? Not quite.
Neglecting e-mail marketing is a costly mistake. That’s because e-mail remains your connective tissue with your audience.
If you want to spice up your e-mail marketing front, you can always combine it with the insights you can get from your social media marketing efforts in order to achieve the heightened level of personalization that today’s customer demands.
Overlooking mobile
Don’t you know that mobile is now the dominant digital platform people use?
In fact, most people engage in social media sites and surf the internet through their mobile phones.
What’s more, mobile phones provide a platform for managing customer relationships with mobile apps. So with this in mind, it is important to get your mobile strategy in place in relation to your online marketing campaign.
Don’t forget to ensure that your website is compatible with all mobile devices.
Buying social media followers
The aim of the game may be to have lots of followers and fans on your social media accounts. After all, it makes you look reputable, popular and well-established.
But don’t commit the big blunder of buying followers. People are more social media-savvy these days. They’re now able to tell if your followers are all organic or fake.
If you do this mistake, you’ll send a bad message across – you’re untrustworthy.
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