E-mail marketing is probably one of the most effective online marketing methods.
Well, if done right.
Because let’s face it, getting results from marketing methods is no longer easy.
People are a lot smarter now.
Which means you need to at least step up to get what you want. That said, here are some of the tips you can use to avoid being flagged as spam in e-mail marketing.
Make use of a reputable software
What e-mail marketing software are you using? Is it delivering your e-mails to the recipients?
When it comes to e-mail marketing service providers, it’s important that you use the one that is highly reputed. Doing so will ensure that your e-mails are really being sent out and your online reputation is increasing.
Remember that you want to make sure to increase as much as possible the messages that actually get to destination, in relation to the number of emails sent. So make sure to give this one a priority.
Deliver great content
Do you think delivering great content only applies in your blog or on your guest posts?
Well then, think again.
Writing quality e-mails will get you more results. This is because e-mails that provide useful information, giving advice and practical suggestions, have an open rate of 40% more than those that are focused solely on the sale of a product.
That’s why you should aim to deliver just relevant and interesting content to your subscribers and don’t think to just sell your products or services.
Be entertaining
Nobody wants to read a boring e-mail as much as an overly promotional e-mail. That’s one way to be marked as spam.
You should know that people like to be entertained when reading. Why do you think videos and images work so well?
It’s because they help make the reading more enjoyable, stimulating unconsciously the possible sale.
So if you want to get more clicks and enjoy more results, you will need to strive to be a good entertainer.
Like I said, e-mail marketing is not an easy one to tackle. But if you do it right, it will definitely work for you.
So how about it? Just make sure to follow the above-mentioned tips and you’re off to a great start.
But before that, let me teach you more traffic generation tips to get your blog in the right direction.
You know what to do. Simply click this link to learn more!
