Who doesn’t want to try their hand in finding success online?
Well, no worries. I have some great tips for you to take advantage of so you could easily find success when you finally venture into online marketing.
Have an active, engaging social media presence
You have to get people interested enough to visit your website in the first place. An effective social media presence can, if done right, lead people there.
What makes a social media presence effective? Your posts need to be, at minimum, one of three things: informative, interesting or entertaining.
If you’re simply posting what you feel like posting, you’re not using it professionally and risk alienating the people who can offer you work. You have to be more thoughtful than that.
Consistency in release is just as crucial as consistency in content. If you want to get work off of social media, treat it like a job that you have to “show up to” every day.
You can use tools like HootSuite or Buffer to schedule your posts in advance, but if your updates become irregular then you’re giving people an excuse to jump ship and showing that you can’t be relied upon.
It’s usually not what you know that gets you work without actively seeking it out. The connections you cultivate and the friendships you forge can directly lead you to success.
The scary truth of business is that oftentimes all someone needs is passable skills if the person handing out the assignment is already in their corner.
“Networking” is often considered an ugly word, but it’s really just being useful and pleasant to be around. Success at networking is basically the same as success on social media, except you’re talking one-to-one and looking the individuals in the eyes.
If you’re capable of that, take advantage of any events or conventions or meet-ups for people in your field.
Try viral marketing
It’s not enough to regularly post on social media or even to regularly post great content on social media. You have to make sure you’re heard over the millions of voices vying for attention.
Two ways you can do that are by being unique and by being selectively controversial.
If you stand apart from anyone else who’s offering the same products or skills, you’ll be a step ahead. Look at your sets of skills, in and out of the professional world. The right combination of your interests can make you one of a kind.
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