Here are some top SEO tips you can employ in your blog so you’ll get more traffic and audience.
Produce great content
Many people have seen the benefit of having a healthy backlink profile, but many others have also experienced penalties or spent countless hours building links to no avail. While the importance of backlinks has certainly dropped, a high-quality link is still powerful. The link itself should not be the goal.
If you post great content, the links will follow.
Find the keywords Google attributes to your site
This should be the first step for any SEO campaign. You can use the free Google Keyword Planner tool, which can be used to input your website’s home page URL and review the keyword ideas Google provides. You should also do the same for two or three competitive sites.
Optimize content for relevant, long-tail keywords
A long-tail keyword phrase is one with more than two or three words. The shorter keywords are usually a lot more competitive, which means that other businesses are spending a lot of time, effort and money getting them to rank as they compete. Long-tail keywords are easier to rank for and can drive just as much traffic.
Do basic on-page optimization
Once you’ve identified your target keywords, make sure they’re included in the title of your page, the body copy of your page, and if possible, the URL.
Google is getting smarter about figuring out what a page is about, but it still helps to make it really clear your page is about a specific keyword.
Reach out to other bloggers
Google looks to see if your site has links from relevant sources in your field. A great way to get these links is to reach out to bloggers in your space.
See if they will write about you or review your products. If you’re able to do this, your rankings will increase and you may also get more traffic from those sites.
You should also make a list of bloggers who talk to your target audiences. Get the names of the sites, the author’s first name and their email address. Use this information to craft personal emails to each of the bloggers.
Get involved on social media sites
Google doesn’t appreciate websites and owners who remain aloof from the rest of the social networking sites.
It tracks how well you’re interacting in the social space. The number of likes, comments, shares, +1s, replies is all being watched by Google.