Having a solid online marketing strategy in place is important to catapult your website to success and help increase your blog visitors.
In order to do that, you first need to understand the important factors which make an online strategy a success.
So what are they?
1. Site Design
A site design should not only be pleasing to the eyes. It also needs to look professional, clean, and easy for all visitors to navigate.
When designing your website, make sure you focus on, optimizing your site on every browser, including those on smartphones. Remember that the majority of your visitors use their phones when reading e-mails and browsing the internet. You have to get in with the times.
What’s more, you should also include calls to action on many pages so your visitors are always thinking about what your website or online business can do for them.
A website without a blog and fresh content coming in regularly will find it hard to get visitors by the numbers.
So ideally, your site should include an integrated blog, which will help you provide readers with useful and relevant information.
Also, make sure that your blog is easy to read for readers, easy to share through social media, and has an easy-to-use commenting system so your visitors will be able to interact with you by commenting on posts.
Is your website well-optimized? To be found, you must use search engine optimization techniques to help your website, blog, and social media accounts rank high in the search engines.
Make sure each page of your website is optimized for the search engines like Google, Yahoo and Bing. You will also need to research specific keywords that your visitors most commonly search for in your niche.
Use these keywords on your website and blog, and in various social media sites as well.
4. E-mail Marketing
E-mail marketing is a great way to stay in fore fronts of your readers’ minds. That’s why it’s important to get them to subscribe to your e-mail alerts.
When making an e-mail marketing content, make sure that your template boasts of a quality design so as to attract people’s attention. Preferably, it ties in with the look and feel of your website.
It goes without saying that you need to provide useful and relevant information in your e-mail alerts – much like in your blog posts.
Doing so on a regular basis will help you convert potentials into regular visitors and eventually customers.
5. Social Media Presence
Facebook, Twitter, Linkedin, YouTube, and Google+ are not just for individuals. They have several major advantages for online marketing.
For one, they provide an opportunity to create a community around your website through interaction with the people who are interested in what you have to offer.
Being active on social media will also help you remain on people’s radars by posting status updates, media, blog posts, and information about your website regularly. This will allow you to reach exponential numbers of people in just a few clicks.
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